SEO Tools: 10 Tools To Increase Your SEO Rankings And Traffic

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Best SEO Tools – A popular collection to improve rankings on Google.

When doing SEO, you need SEO tools for keyword research, auditing, on-page and off-page optimization, and competitor analysis.

I hope there are tons of free and paid tools that can help you analyze your entire blog / business site. Some tools are available in a package, for example, SEMrush.

This tool has almost all the functions you can imagine. But sadly, this tool doesn’t give you free access to all the features. To enjoy the full benefits of all the features, you must purchase the premium version.

Okay, you need SEO analyzers because you want to perform the following tasks …

Analysis again
Search keywords
Content optimization: SEO on page
Traffic, targeted audience analysis
Technical SEO
Here are some things you may want to do with these free online tools. Before getting into the main topic, let me tell you why you need SEO tools.
It is common knowledge that analyzing your competitor’s website can give you the best chance of understanding what you are missing. And how to sync and compete with them. This is why you need competitive analysis to keep up with current SEO.

Why is it so important to spot the competition in your industry? why

This will help you understand your business competition. If you find a big gap between you and your competitor’s business, it means that you may be making things out of date. This is why you need tools that can help you keep up with your competitor’s strategy.
You can analyze their link building strategies to understand how they get backlinks.
By analyzing the competitor’s website, you can also learn about their ranking potential.
What is the SEO score of your competitors?
You can learn from your mistakes and experiences by knowing the pros and cons.
You can predict the future of your business. Because if you are very close to some successful competitors, it means that you can be successful.

1. Google Analytics.

GOOGLE ANALYTICS is your main tool to analyze your site traffic, audience, unique visitors per day, user behavior, real-time traffic analysis, conversions, goals, and loading speed.
There are other similar tools, but Google Analytics is better because Google says, “With Google Analytics, you can not only measure sales and conversions, but also gain new insights on how visitors use your site, how they are on your site, and how. can make them come back. ”

How you use this tool is up to you. You can track your business goals and conversions or just check your daily traffic and your favorite pages.

Benefits of using Google analytics.

It offers you tons of free features. Therefore, it is the best tool there is.
Similar to the Search Console, you can see what long-tail terms or keywords people are using to search for your site.
Helps you understand which page readers convert best for customers.
You can analyze which pages are favorites.
Quickly identify your target group.
Businesses can easily measure their goals and conversions to predict their revenue.
Apart from that, you can customize your report for better understanding.
You can easily connect your search console to the Google Analytics tool.
Measure your traffic in real time.
Bounce Rate – It’s all about the user experience. The lower the bounce rate, the better the user experience.
I have listed ten benefits of a Google Analytics account. Now another Google SEO tool is “Google Search Console” which is useful for keeping an eye on technical SEO.

Technical SEO is something where it deals with site structure, site errors, sitemap submission, security issues, and many other similar things.

So to optimize your site for technical SEO, you need a Google Search Console account.

Once you’ve created your site, submit your site for review. Google will analyze it and report crawl errors, 404 errors, server errors, and processing errors.

2.GOOGLE search console.

As mentioned earlier, the Google Search Console takes care of the technical aspects of your website. Imagine if your site had hundreds of 404 errors, security holes, and very slow loading. How do you want people to read your blog? And that’s why you should care.

Unfortunately, it doesn’t offer you a solution other than to show you the reasons why your website is suffering from these errors.

Apart from that, this tool also gives you important data on organic traffic, such as: For example, click rate, total number of organic clicks, impressions and search terms or keywords that people entered during the search. Research your articles.

You can optimize your pages for matching keywords or search queries to drive your rankings higher.
If your site is technically sound, it means that your site is performing well. This tool can help you find all technical problems from server errors to security issues. For this reason, I recommend submitting your website to Google and Bing’s webmaster tools.
You can use this tool to manage your robot.txt file
Plus, you can instantly index your page simply by using the “Search as Google” feature.
Abundant structured data so that your content is useful for the search engine to better understand your content.
Keeps you informed about security issues.
Also, you can block the resource that you don’t want Google Spider to crawl.


Are you looking for the current trend? Then you should use Google Trends. Google TREND is the third BEST SEO tool from Google that plays a vital role in researching keyword search trends.
Suppose we want to know the trend of the keyword “XYZ”. Then enter that keyword and this tool will show you the whole story over the years, months or even days.
Benefits of using Google’s trending tool

Helps you find hot topics.
It gives you the best interpretation based on geolocation.
This allows you to analyze the results based on four search methods. (YouTube Search, Google Image Search, News Search and Google Shopping)
You can also customize the report by making changes to categories, time period, geographic location, and web search.
It is the only tool that allows you to better distinguish two or more terms.

4.Google Keyword Planner.

If you can’t afford to invest in keyword research, this tool can help you generate tons of ideas for the best keywords.

Go ahead and start researching keywords in your niche.

I have been using this tool for two years now and I think it is a useful resource for keyword research. As a beginner, you should use this free tool.

However, this is not very useful now as there is no exact search volume, but don’t worry, here is an alternative method you can use to identify the exact search volume.

So after checking out the guide above, you can track the exact search volume for specific keywords.

Benefits of Google keyword planner tool
You don’t want to pay anymore
You can call it a Google Keyword Group, where you can find tons of keyword suggestions.
Advertisers use this tool to find the best keywords for their AdWords advertising campaign.
You can customize your keyword ideas with just a few changes (read the guide above for all the customization options)

Cons: –
There is no separate option to distinguish between desktop and mobile device traffic
It only gives you the average 12-month search volume, which is not very accurate
There is no data such as domain authority and keyword difficulty.
Despite these drawbacks, this tool still has the potential to help you in many ways. It is usually useful for beginners.

5. Page Speed Insights.

I love this tool because it gives you the reason why your site loads slowly. Since you know that Google is always trying to give you fast service, that is why you should use it.
These two screenshots show you the performance of the upload. You can see this desktop score which is better than mobile.

However, I am using MAXCDN and a simple theme, rather than loading my site slowly due to other technical issues.

But what if your site loads slowly? Can a user leave your site? So be sure to optimize your site and its structure to load faster than others.

How to speed up the loading of your site. There is a lot to consider when optimizing your site for SEO rankings.

First, check the speed of your site using “Google Page Speed ​​Statistics”.
This tool shows you current download speed score and more modification options
Once you find the reasons, you can use the corrective tools to make your site load faster.
There are a few alternatives you can use to do the same, such as GTmatrix, Pingdom, and WebPageTest.

6. Google Alerts.

Google Alerts could be a favorite tool for merchants or online businesses to keep track of the latest Google index updates. You can receive similar updates related to your blogging / marketing industry.
When I first used this tool, I also found it useful for blogs and marketers.

It helps you find the best blog post ideas and also helps you create the best content. You can follow the web to see interesting topics on your blog.

Most common alternatives: – TalkWalker, Mention, TrackUR and Muck Rack

Above, I’ve listed Google’s six most common free SEO tools. But this is not the end. I’ve also compiled a list of additional tools you can use to improve your SEO rankings.


SEMrush is the best data analysis tool. This tool offers many functions. You can perform a keyword search by entering a search term / keyword or just enter your competitor’s domain name to collect user data.
If you have the premium version, you can access all the functions to generate the analysis report of your website.

With the free version, you can only extract 10 SEO analysis reports in one day. However, if you can afford this tool, you should definitely use this tool.
Organic Search – This section shows the total number of organic searches your site could generate. If you have a good organic search volume, your site will perform well.

You can analyze your competitor’s keyword data and use those keywords to outperform your competition.

You can also see that the ranking positions for keywords and domains decrease to find the bottlenecks.

Advertising Research: Keep an eye on your competitor’s advertising strategy.

This search panel gives you all the possible data that your competitors are using to increase your SEO rankings.

You can analyze the ad budget, ad campaign and its strategies to discover its secrets.

Backlink analysis – Backlinks are the most important ranking factors. For one, it is very difficult to build high-quality backlinks.

But this tool provides you with the competitor backlink analysis report that will help you find new sources to generate high quality backlinks.

Keyword Research – Without keyword research, you could never imagine your page ranking on Google. This is why all SEO tools offer keyword research.

You can find the least competitive keyword to instantly rank your page.


When it comes to keyword research, I always prefer KWfinder because this tool is so simple and easy to use.

Even if you have free access to this tool, you can still use it to analyze five keywords per day.

Data you can extract with this tool

Keyword Suggestion: – Imagine lots of essential keyword ideas.
CPC: – CPC of any suggestion
Keyword Difficulty: – You can collect KEYWORDS with low difficulty and high search volume to increase your ranking and monthly search traffic.
Google SERPs Search: Shows the top 10 Google results for each keyword suggestion This report will help you determine if your website can be ranked. From this example you could understand. Suppose you enter a keyword ‘XYZ’ and the SERP report shows you sites with high domain authority and page authority, which only implies that it is better to find different search terms to thin out the competition on the first page.
Monthly Trend: Shows the monthly trend for individual keywords. It will give you the best interpretation whether you choose that keyword or not.

9 .Ahrefs.

Like SEMrush, Ahrefs is also one of the most popular SEO analysis tools.
Features: –

Site Explorer – Can crawl your entire site and capture organic traffic and backlink profile data. This analysis will help you find the current stats for your blog. You can also follow your competitor’s blog.
Keyword Analysis: This tool helps you find many keyword suggestions and also provides data on possible search volume, CPC, and keyword difficulty.
Content Explorer – This feature helps you find relevant content (via backlinks, social media and)
Rank Tracker – Provides rankings data. You can track desktop and mobile rankings to analyze the impact of your site’s design.
SEO Audit: A website analysis report that provides technical SEO information including crawl errors, 404 errors and even site structure errors.
Alerts – Help you track keyword rankings, missing keywords, web listings.
SEO Toolbar: Ahrefs offers two browser extensions that allow you to get SEO metrics right in your browser.
There are other additional features like Keyword Builder, Broken Link Checker, Domain Compare, Content Gap, SERP Analysis.

I don’t think if you have this tool you don’t have to go anywhere to find out.

10. Scrapebox.

This tool will help you improve your SEO ranking by collecting keywords and new blogs for comments.

The main features of this SEO analysis tool

Helps you find new blog posts to comment on.
Competitive analysis
With the use of malleable posters, you can reply to thousands of blogs in minutes.
This helps you improve your search visibility.
With this tool, you can find the exact long-tail keywords that people are already searching for in a search engine.

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Umesh Choudhary