SEMRush Reviews & Ratings 2020

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SEMRush Reviews & Ratings 2020

In this SEMrush review, I’ll be testing the most popular SEO tools available.

I’ll discuss how it stacks up in terms of:

Domain Analysis

Keyword research features

Domain tracking

Analysis of backlinks

Link building tools

On-site checks

Easy to handle

Value for money

Support and

…and more!

I’ll start with an important question …

semrush site audit

What is SEMrush?

Simply put, SEMrush is a product that helps you optimize your site for search engines. Founded in 2008 by Oleg

hchegolev and Dmitry Melnikov, it now has a large user base (over 5 million users, according to the company) and is

one of the most popular SEO tools available today.

SEMrush works by giving you a lot of information that you can use:

create new web content that can generate traffic

identify opportunities for link building

Modify the technical aspects of your site’s content to achieve higher search rankings.

For example, SEMrush can provide keyword suggestions (based on the terms you enter) that can be used as a basis

for writing blog posts that might perform well in search results.

You can also tell how difficult it will be to rank for specific search terms.

It also suggests websites that you might want to search for backlinks to.

This will allow you to run an “SEO audit” on your site to see if there are any technical improvements you can make to

help you get better search results.

However, this is only the beginning – SEMrush offers a number of other features designed to improve your site’s

position in search results. I analyze them in detail below, highlighting all of their pros and cons.

Let’s start with all of this by looking at a so-called domain analysis.

Domain Analysis

Most SEO projects start with a basic domain analysis. This means that we get a simple overview of the “quality” of

the domain from an SEO perspective.

You usually run a domain analysis on your own site to find out where SEO improvements can be made, or with a

competitor to find out how difficult it will be to outperform them in search results (or find a way).

You can also perform a domain scan on a site to see if it’s worth contacting its owner to get a link from their site to

theirs. This is because external links (or “backlinks”) from high quality sites to your content can really improve

search performance.

Domain analysis is very simple in SEMrush: just enter the URL of a domain in the “Domain overview” section and

you will immediately get an idea of ​​its performance in the search results.

Semrush “Domain Presentation” feature

The indicators provided include:

“Authority score”

The total number of website visitors per month.

The number of external links (backlinks) to your site

The number of keywords classified by the site

Anchor text often used in site links

Top performing keywords

View ad statistics

Competitor websites

Among the above indicators, it is generally the “official score” which allows the fastest understanding of the quality

of the site.

SEMrush calculates this based on:

backlink data (number of links pointing to them)

organic search data, including organic search traffic and keyword positions on a blog.

website traffic data (monthly visits).

The eligibility score was previously somewhat buried in the SEMrush interface, but has recently moved to the

beginning and middle of the domain preview section, so you can get a snapshot of what SEMrush thinks about. one

area in particular.

Now, when it comes to domain overview statistics, it’s important to note that while most of them are based on

reliable data, traffic data is an estimate and in my experience, they are not very precise.

(I’m basing this observation on comparing SEMRush traffic estimates with Google Analytics data for the sites I


Unlike SEMrush, the tool does not claim that the traffic data is 100% accurate and provides an estimate of the

accuracy of the traffic statistics for a given site (low, medium or high).

But it is worth noting that I found that his competitor, Ahrefs, performed a little better in terms of accuracy, at least

when I compare his traffic estimates with the Google Analytics data available to me. access (You can read the

comparison Ahrefs vs SEMrush here.)

It is best to treat SEMrush traffic statistics as an indication of your site’s popularity – and this can help you link your

site to your competitors or identify sites worth discussing for links.

Other SEMrush domain overview metrics are extremely useful and provide a very valuable insight into your own site

and others.

Of particular note is the “competitive map”, which allows you to see at a glance where a particular site fits into that

particular market and its strengths ahead of its competitors.

SEMrush Feature “Site Competition Site” Feature

SEMrush Feature Site Competition Feature

Country-by-country statistics are also useful. Use it to find out where in the world your site is.

Overall, the SEMrush domain review section is extremely useful, and only this aspect of the product provides a huge

insight into how a page works in terms of SEO.

semrush site audit



Keyword research in SEMrush

Keyword research usually focuses on:

Determine how many people are looking for a particular keyword

Determine how difficult it is to rank for this keyword

Find out who is already ranked for this keyword

Ask for suggestions from others.

With SEMrush you can find the above information very easily.

All you have to do is enter a keyword in the Keyword Review tool and you will see it right away.

Number of monthly searches for this Google keyword

the rating “difficulty of keywords”

list of ranking pages.

You can also do this at the country level, which is useful.

A 14 day free trial is available whichh compares  with some competitors.

Overview of keywords for SEMrush

One of the most important metrics that comes back here is the result of the difficulty of the keyword. SEMRush uses

a percentage to indicate this – a higher percentage indicates that it will be harder to rank for a particular keyword.

Result for difficulty of Semrush’s keyword

Score for difficulty on Semrush keywords

To get keyword suggestions based on the term you entered, use the SEMrush Keyword Wizard option.

In terms of usability, it would be better to just call it “Keyword Suggestions” – “Keyword Magic” sounds a bit vague –

but if you get to this part of SEMrush, you will find its use very easy. .

Specifies a list of keywords related to the term, as well as filters that can be used for filtering, including:

difficulty with keywords

the number of monthly searches for each keyword in blog.

cost per click if you used Google Ads to display results for each of your keywords.

In general, the SEMrush Keyword Troubleshooter provides all the key information you need to decide which

keywords to include in your SEO project.

However, some improvements are feasible.

First of all, the data you provide only applies to Google searches – it would be better to have an index available for

some other search engines.

The truth is, the vast majority of searches are still done on Google (92% at the time of writing, according to

Statkaunter) – but there are areas, especially the United States, where other search engines are located. most used (in

the United States, for example, 7.2% of searches are currently conducted in Bingen). Competitive products like Moz

and Ahrefs allow access to this data.

Second, it would be good to get a notification from SEMrush about how many links you will need to rank for a

particular keyword. One of the best things about competitor Ahrefs product keyword research is that it tells you

exactly that – it would be great to see SEMrush follow suit.

A free trial is also available — the standard version is 7 days, but you can access anextended 14 day trial for a limited time.

SEMrush Marketing Toolkit

In addition to providing keyword research tools, SEMrush also provides a number of content marketing tools (as

long as you are a guru or above).

These allow you to:

identify new writing topics

review existing content from an SEO perspective

identify the keywords used by your competitors in your publications

follow your brand mentions.

My favorite feature in SEMrush Content Marketing Toolkit is Optimization Writing Assistant, which allows you to

copy and paste content into SEMrush for preview (you can also write a copy in SEMrush and get real-time

recommendations for it).

Once you’ve done that, you’ll get some tips on how to improve its performance in search results. These include

incentives to increase or decrease the number of words; advice when adding certain keywords to your text; and

warnings if your content appears to have been removed from other pages.

However, it would be nice if you could just paste in your page URL and get these tips – something to copy / paste is a

little tricky.

Rank monitoring

Ranking is the process of tracking your website’s performance in search engines for a given keyword over time.

It’s easy to set this up in SEMrush – go to its position tracking section, enter the domain name and keywords you

want to track, and get a report showing how your page currently ranks for those keywords. . As time passes and more

and more data on your page flows through SEMrush, you will be able to track the progress of your attempts to rank

higher for selected phrases.

You can also enter your competitor’s website data into the SEMrush position tracker, allowing you to compare

(again, over time) your website’s performance for the selected keywords. compared to those of your competitors.

Finally, you will receive periodic updates via e-mail on the progress of the rankings.

Overall, the ranking detection functionality in SEMrush is strong – there are no complaints.

Link analysis

The functioning of a page in the search results depends on the number of links (external pages that refer to it) for the

page in question.

There are two ways to view links in SEMRush: the first is to use its “comment analysis” option and the second is to

perform a “comment review”.

Let’s take a look at each .

Link analysis

SEMRush’s “Backlink Analytics” section allows you to enter a domain name and view a list of all the links you can

find there.

You can also use this section to see about.

the text of the attachment used for each back link

Top-level domain distribution (how many links .com, .org., .Gov, etc. on your page)

information on the IP addresses of the connections

All information is displayed very clearly and allows you to see when the domain has gained or lost links, as well as

the value of the links in question. You can use this information to inform your SEO efforts or get information about.

semrush organic traffic insight

Your competitor.

The accuracy of SEMrush’s comment analysis obviously depends on the size and quality of its link database. At the

time of writing, SEMrush claims to have 31.3 trillion links in its database, which, if true, would positively compare to

its competitors Majestic, which claims 9.3 trillion, and Ahrefs, which claims 26 billion.

(I have not found equivalent data for Moz).

If these numbers are correct, the SEMrush connection database becomes larger than that of the major competitors,

which means that in theory you should get more complete connection data from the tool.

However, I was curious to see how it performed in some real-world tests, so I checked six different websites to see

how some of the main tools work against each other in this area.

In my (albeit small) test, I found that the number of links found by each tool was quite similar, with SEMrush

performing better on websites with fewer domains linked to them, identifying more linking domains than its

competitors. Ahrefs or Moz products.

However, Moz seemed to perform better when it came to pages with a higher profile profile.

Since this was just a small test, it is difficult to draw definite conclusions, but if we tend to differentiate it is that the

large link database of SEMrush does not automatically translate it with the appearance of additional link domains.

But it certainly gives a very comprehensive result group that is roughly comparable to its main competitors.

Back link checks

Another way to SEMrush backlinks is to do a “backlink check”. The main purpose of this operation is to determine

the “toxicity” of backlinks to your site and to determine the “health of your site.”

Identification of toxic connections in SEMrush

When checking the backlink, SEMrush compiles a list of links that are considered spam, which you can then view

and upload to Google as a “renegade” file. This effectively instructs Google to ignore these toxic links, and because

Google penalizes sites that point to a lot of poor quality links, rejecting bad links can have a very beneficial effect on

search rankings.

(Keep in mind, however, that you need to be very careful when rejecting links – read Google’s guidelines on the

subject before doing so!)

Finally, the SEMrush backlink verification tool is a very strong feature of the product. It is very effective in detecting

low quality links and allows you to prepare a rejected file very easily for upload to Google.

You can also add links to the whitelist if you think SEMrush was too zealous to identify the link as toxic.

                                          Get the extended free trial here

Link building at SEMrush

One of the key features of SEMrush is the link building tool.

As mentioned above, link building – the process of linking other sites to yours – is essential to the success of any SEO

project, as search engines tend to point to more links to it. higher positions in search results (as long as the links in

question are on relevant, high-quality sites).

The SEMrush link building tool works from here

decide who your race is and what it ranks

by reviewing the content of your site

ask which keywords you want to rank for

then display a list of “potential” sites that you think should be used for backlinks or guest mail.

Prospects for dominance in SEMrush

Not only does it offer extremely useful tools for this. You can connect your mailbox to SEMrush and send emails

from the device.

Therefore, the progress of each approach can be tracked in a CRM style.

One of the best features of SEMrush is the tools provided for link building.

If this is not enough, SEMRush will provide email addresses for each site and allow you to save informational emails

as a reusable template (see screenshot below).

All of this goes beyond what SEMrush’s main competitors offer in the link building division; and this is probably the

strongest argument for using SEMrush on them.

Build broken links

Building broken links is a related and very important SEO tactic: it’s about finding a broken link (i.e. one that doesn’t

go anywhere), recreating “dead” content. he pointed, then asked who did it. a link to dead content instead of

referring to yours.

This approach allows you to create new backlinks to your content, and as mentioned earlier, the more backlinks to

your site, the better your search performance will be.

SEMrush’s broken link-building feature is less easy to implement than you’d like – you need to perform a full

backlink check on your competitor’s site and then click the checkbox to identify possible URL errors, but it’s very

fashionable because you can move broken links to a mailing list can be used to contact domain owners.


On-site audit

Another extremely useful feature of SEMrush is the site check feature.

During the on-site audit, SEMrush will ask questions that may adversely affect your search rankings, including:

Slow loading content

Duplicate content

Problems with SSL

Research errors

Missing headers

Excessive use of keywords

Check out site optimization in SEMrush

I especially like SEMRush On-Site SEO Checker, which analyzes your entire webpage and provides useful

development tips for each page (by priority). These may include suggestions

what keywords to add

You can take steps to make the page appear as a Google fragment

how to improve body copies and meta descriptions

which websites to visit for links

length of content

internal interconnection strategies …

… and even more.

Another benefit of SEMrush site verification features is that they not only tell you what to do but also why you should

do them.

“Why do I have to do this?” The link accompanies each suggestion and, when you click, explains the explanation for

each recommendation in plain Language. You can learn a lot about SEO by reading these tips.

The site revision feature is simply great, and like the link building features of SEMrush, they surpass similar offers

from competing tools.

Now let’s move on to simple use.

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Interface and ease of use

The SEMrush interface, similar to competing products like Moz and Ahrefs, consists of a menu on the left that you

use to access functions on the right. Menu options are grouped into useful categories – competition research,

keyword research, link building, ranking, optimization and reporting.

You have to deal with a lot of data – it may seem overwhelming at first, but you will get used to it soon (and the point

of tools like SEMrush is to give you a lot of data).

Additionally, the visualization of the data provided by SEMrush overcomes the data overload – most of the predicted

metrics are presented in a way that makes the information much easier to understand.

However, it would be nice if the SEMrush interface would work better with mobile phones – as it is, it is not

“responsible”, which means if you log in to SEMrush on a mobile device, you will see the standard desktop interface,

which is very small text and very pinch and zoom.

Using SEMrush on a mobile phone requires a lot of tweeting and zooming

.On the plus side, SEMrush offers a mobile application that allows you to access position tracking data; it would be

better to have access to other SEMrush services in a format suitable for mobile phones.

Overall, the SEMrush interface is intuitive and easy to use – but to get the most out of it, you need to use a desktop

computer, not a mobile device.

semrush site audit

Price-performance ratio

Compared to other types of SaaS applications (software as a service), optimization tools like SEMrush are expensive.

However, this is understandable because it pays not only for functionality, but also for access to a very large amount

of data, including the intelligence of competitors.

SEMRush offers 3 pricing plans:

Pro: USD 99.95 per month

Guru: USD 199.95 per month

Business: 399.95 USD per month

A free trial is also available – the standard version is 7 days, but an extended version of 14 days is available here for a

limited time.

Comparing the free trial with what the competition offers is better than the Ahrefs offer (7-day paid trial), but less

generous than Moses (30-day free trial). You need to provide your credit card information for the trial period, which

– although it is a fairly common practice with SEO tools – is a bit of a hassle.

The above interest rates are highly comparable to the prices charged by its main competitors, Moz, Ahrefs and

Majestic (i.e., Majestic offers a lower monthly $ 49 plan, but is significantly less functional than its competitors).

The main differences between the plans are:

the number of executable reports per day

the number of keywords to track per month

access to content marketing tools

access to historical data.

Probably the worst thing about SEMrush’s pricing structure is that each plan, even the $ 399.95 business plan,

includes only a single user account or “center”. If you want more than one person in your company to have access

to SEMrush, you will have to pay an additional $ 60-120 per user (depending on the types of plan).

And just as worryingly, the number of seats per plan is limited – only the Business Plan allows you to add more than

2 users (the total user limit for the plan is 9).

This is negatively similar to all its main competitors, which tend to increase the number of seats when they go up the

price ladder (especially Moz: it also gets 2 seats at the entry level and 10 at the middle level).

If this is a problem for your organization, you should consider a business plan with SEMrush that will allow you to

negotiate prices for the solution.


It is important to be aware that the site review and link building features can only be used on domains added as

“projects” in SEMrush.

How many projects you can take on the go depends on what SEMrush plan you’re working on, but a $ 99 monthly

entry plan just makes it easier.

This limitation doesn’t necessarily have to be an indicator for every business, but if you have multiple pages that

need to handle SEO at once, or do a lot of competitor analysis, you need to know about it.

Application report

SEMrush is very generous when it comes to sending the number of reporting requests per day: even with its $ 99

entry-level plan, you can generate up to 3,000 domain analysis reports per day – this finite crowd of 25 reports that

you can run the Ahref entry plan per day, for example.

This comparative generosity continues when scaling the price scale: the daily limit for the SEMrush rate of the $ 399

plan is $ 10,000; The $ 399 Ahrefs plan costs just $ 250.

A free trial is also available — the standard version is 7 days, but you can access anextended 14 day trial for a limited time.

Competitive intelligence

SEMrush offers a number of analytics to analyze competitors ’websites that are not available without purchasing a“

competitive intelligence ”plug-in.


Market researcher (market players, market shares, audience, gender and behavior, seasonal peaks, etc.)

Extended traffic analysis (visitor engagement, traffic sources, desktop and mobile phones, overlapping audience,

historical data, geographic information).

Competitive competition benchmark (ability to compare up to 5 competing websites).

Bulk traffic analysis (traffic data for more than 200 customers with a single click)

Home pages (traffic data for 200 clients with a single click).

Instead of disappointment, this supplement costs $ 200 a month. Truth be told, most of the above metrics are

worthy of a little extra pay, but $ 200 a month seems pretty steep.

PPC data

If you work on a mix of SEO and PPC projects, you may find that SEMrush is better than some of its competitors.

This is simply because there is more PPC data – while other tools provide basic CPC data for each keyword, SEMrush

goes further and provides detailed data on CPC competition and distribution, live ads, and PPC campaign planning



SEO tools such as SEMrush are quite complex in nature, so the availability and format of customer service is a key

consideration for potential users.

The good news is that with SEMrush you get three customer service channels: phone, email and chat. This is a

positive contrast to competing products, not all of them offer phone support (Moz doesn’t even offer live chat


An improvement here is to improve the visibility of the “contact support” options – you have to scroll down to find

the right details (would it be better if the floating box “suggested” instead of “needed” technical support?).

But to be fair about SEMrush, at least the footer contains a prominent phone number and email address, and


In SEMrush, at least the footer contains a genuine phone number and email address, and unlike many other

applications on the Internet, you do not need to search the knowledge base before allowing a large number of


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Conclusions from the SEMrush review

Overall, SEMrush is a really solid SEO tool that gives you all the key data you need for a successful SEO project.

Outstanding link building features and on-site verification tools; the first provides a great way to create CRM style

links, and the second provides an extremely simple checklist for ways to improve site technical and SEO.

The main disadvantages of using SEMrush are the fact that each account has only one user account (“home”) and

that link building and on-site verification tools can only be used as part of a “project” (with number limitations).

projects that can be carried out). It is also a bit disappointing that some of the features of competing intelligence can

only be unlocked for an additional $ 200 per month.

But overall, a great solution. Finally, the main advantages and disadvantages of using SEMrush, as well as some

information on alternative products, are summarized below.

Advantages of using SEMrush

Usually easy to use.

Domain analysis is especially easy to do with SEMrush – you get everything you need in one place, clearly organized.

Although it provides a large amount of data, the SEMrush interface is logically designed; and graphs and

visualizations of the data facilitate the understanding of the given indicators.

SEMrush’s link building functionality is great, with CRM-style features that help you communicate.

Its website verification feature provides easy-to-follow instructions on how to make specific improvements to aspects

of technical website optimization and Internet optimization.

In addition to organic search data, SEMrush has a large amount of PPC data.

Compared to its competitors, SEMrush is very generous when it comes to the number of reports it can produce in

one day.

There are three support channels: phone, chat and email. It is more complete than its competitors, Moz and Ahrefs.

Disadvantages of using SEMrush

Provides only data from one search engine, Google – some competing devices, namely Ahrefs, provide data from

several other search engines.

Because the SEMrush interface is not “responsive”, it is difficult to use the device on a mobile device.

SEMrush plans have only one user account and purchasing additional pages is expensive.

Some key features are only available as part of “projects” and SEMrush limits the number of projects that can be run

at a time.

In my experience, the site traffic estimate was not very accurate.

Some competitive analytics services cost an additional $ 200 per month.

While a free trial is useful, you need to provide your credit card information before accessing it.

A free trial is also available — the standard version is 7 days, but you can access anextended 14 day trial for a limited time.



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Umesh Choudhary